Sales Team


All About Matthew

I’m Matthew. I’m currently a Senior National Account Manager looking after Tesco and the multiples team. I love all things food so I’m trying to address the balance through training for the Great North Run in September. I am currently training a six month old Cocker Spaniel called Rufus. He’s great fun but completely nuts!


Prior to joining AAF I graduated from Newcastle University with a Pharmacology degree. Following university I set up my own small business rearing rare bread pigs and producing some of the finest sausages around. In my time at All About Food, I have had experience across all of the major multiples and I am now taking on the challenge of running the Multiples team.



I am a strong team player full of big ideas.

Proudest moments:

Completing the gruelling 1000km Nando’s charity cycle from Johannesburg to Durban

Believes in:

I believe that ‘you get out what you put in’.


I am passionate about good food, properly sourced and made the old fashioned way! Running further, cycling faster and getting fitter too. Supporting England rugby.

Contact Matthew